Discover the power of Noncoercive Negative Reinforcement: 5-Day Challenge

Are Your Training Sessions Taking Too Long?

Unlock the secrets to faster, more effective training with humane noncoercive negative reinforcement techniques.

If you're struggling with training sessions that drag on for months or even years, the problem might be that you're using the wrong contingency to train. Your bird may be afraid of something, and you're using food to try to train through the fear.

In many interactions, multiple contingencies are at play. We have been conditioned to use positive reinforcement as the most humane quadrant, but fear or other punishing consequences can hinder progress. We can use both! 

This often leads to:
👉 Over-reliance on weight management
👉 Wasting food on ineffective training
👉 Failing to address the root cause of the behavior

There's a Better Way!

Using noncoercive negative reinforcement has been misunderstood and misrepresented. But done correctly, it can be a powerful tool in your training toolkit. 

We do not have to use fear tactics to address fear in our birds! Learning how to use negative reinforcement humanely is no more dangerous than learning how to use positive reinforcement and will not lead to overuse.

In fact, you are already using it—so let’s learn how to use it even better!

Join Our 5-Day Challenge Starting June 9

"Before working with Hillary, I struggled with lengthy training sessions that left me frustrated and my bird anxious. Through her guidance and expertise in noncoercive negative reinforcement, I've seen remarkable improvements in our training sessions. Now, we're making progress faster than ever before."

Sarah T.

What You Will Learn:

  1. Better Crating and Transport Methods: Learn how to use noncoercive negative reinforcement to make crating and transport stress-free for your bird.
  2. Avoid Superimposing Contingencies: Understand how to avoid mixing multiple contingencies that can confuse your bird and slow down training.
  3. Avoid Overusing Food: Discover how to effectively train your bird without relying excessively on food rewards.
  4. Practical Applications: Gain practical skills for various training scenarios, including building resilience and free loft training.

Why This Challenge is Essential:

Using noncoercive negative reinforcement has been improperly addressed in many podcasts, webinars, and conferences by those who either don’t use it or fear what it means for their teaching methods. We’ll demystify this approach and show you how to use it effectively and humanely.

"Hillary's approach to training has completely transformed my relationship with my bird. I used to dread training sessions, but now I feel confident and empowered knowing that I'm using humane techniques that work. Her insights have been invaluable." - Mark R.

Mark T.


Everyday, you will receive a challenge email, detailing the day's lesson and steps you need to do to complete the lesson.

There is a FREE dedicated Facebook group too! You'll have the opportunity to join Facebook Live video sessions, ask questions, and post your progress while interacting with a supportive community.

Post everyday in the Facebook group and you could be one of four people to receive a FREE 15 minute consultation with Hillary!

Ready to Transform Your Training with Negative Reinforcement?

Sign Up Now for the FREE 5-Day Noncoercive Negative Reinforcement Challenge, starting June 9, 2024.

Take the first step towards more effective and humane training methods.


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About your instructor

Hillary Hankey

Hillary Hankey is a world renowned professional bird trainer, behavior consultant, and falconer. For over 20 years, she has worked at and consulted for zoos and educational facilities to help bring adventurous and intimate animal encounters to guests all over the world. 

In 2013, Hillary founded Avian Behavior International, a bird training and education organization, located on 22 acres in San Diego, California. Hillary spends her days analyzing, studying and practicing the art and science of animal training with a diverse collection of birds in Southern California, while also passionately raising awareness and funds for critical conservation challenges around the planet.

With a goal of helping to strengthen the connection between animals and the humans that care for them with the most progressive, positive, and constructional techniques, Hillary offers numerous in person workshops, online courses, and is also the founder of The Avian Behavior Lab, where she offers online training tutorials and guidance for animal lovers of all levels.

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